Hello

My name is Simon Choo. I am a UK based Creative Director, Designer and Developer with over 13 years of industry experience. I have worked with big brands and small, bringing ideas to life through visual direction and technical expertise. I am currently stationed with a dynamic startup in London heading up a talanted team of designers. I am currently tasked with creative direction, product and brand design, web design/development and research projects.

Skillscape

Here is a visualisation showing the levels of just some of the technical knowledge and software mastery I have acquired through my career. Those shown here are my most commonly used tools as a Designer-Developer.